I build technology organisations that perform under pressure. Leading teams, scaling structures, and turning complexity into measurable business results.

Lars Hornbeck

10+ years of executive leadership with full P&L responsibility. Scaled technology and delivery organisations from 20 to 85 FTE, navigated acquisition and post-merger integration into a 2,500+ employee group. Building accountable leadership structures that deliver under commercial pressure.

Education

2013 – 2015

Master's degree

Cand.IT – Digital Innovation and Management

IT University of Copenhagen
2009 – 2013

Bachelor's degree

Health and Nutrition

University College Zealand

Clients and wins

Selected organisations I've worked with or delivered for:

Vejdirektoratet KOMBIT ATP Region Hovedstaden Rudersdal Kommune Professionshøjskolen Absalon TV2 Regionerne Sermitsiaq KNR Landbrugsmedierne Nettolager Fitness World / PureGym Ocean Outdoor Boligsiden.dk Folkekirkens IT Ritzau

AI in practice

In 2024, I led a structured rollout of AI-assisted development across 20+ engineers - from decision to portfolio standard in four months. Governance embedded in ISO 27001 policy, mandatory peer review of AI-generated code, and a measurable 9% increase in billable revenue through reduced write-offs on fixed-price work.

I focus on where AI creates real operational value - and where it doesn't. Architecture, systems thinking, and decision-making matter more than ever. Writing code is table stakes. Critical thinking is the differentiator.

Two small apps, built as proof of concept:

Get Streakin' app icon

Get Streakin'

Build better habits one streak at a time.

getstreakin.com →
KeepSmilin' app icon

KeepSmilin'

A simple daily smile habit using on-device facial recognition.

keepsmilin.app →

Beyond work

Endurance athlete. Decisive leader. Driven by clear goals. When I'm not working with teams or organisations, I'm usually training for the next challenge.

Read about my 180-degree career change in Berlingske (paywalled): www.berlingske.dk →

Lightning round

  • 🚴 13× Ironman finisher
  • 🏃 100 km march finisher
  • ⛰️ Mountain cycling addict
  • ☕ Espresso before everything
  • 👨‍👧‍👦 Raising two teenagers (harder than Ironman)
  • 🏔️ Japanese Alps, Nagano - always worth returning to
  • ⛺ Comfortable sleeping in a tent
  • 🚲 Four bikes. Zero regret.
  • 🎧 Part of the Danish hip hop scene before it was cool

Core competencies

Strategic leadership
Organisational design and scaling
P&L responsibility
Performance management
Post-merger integration
AI-enabled operations
Cross-border leadership
Delivery governance
Board governance
Risk management and compliance (ISO 27001/2)